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A brand is the identity of a specific product, service, or business[1][page&_160;needed]. A brand can take many forms, including a name, sign, symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity - it affects the personality of a product, company or service. A brand is the personality that identifies a product, service or company (name, term, sign, symbol, or design, or combination of them) and how it relates to key constituencies Customers, Staff, Partners, Investors etc. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service. People engaged in branding seek to develop or align the expectations behind the brand experience, creating the impression that a brand associated with a product or service has certain qualities or characteristics that make it special or unique. A brand is therefore one of the most valuable elements in an advertising theme, as it demonstrates what the brand owner is able to offer in the marketplace. The art of creating and maintaining a brand is called brand management. Orientation of the whole organization towards its brand is called brand orientation.
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Brand Articles
Joe Weider Has Provided A Legacy For Professional House Health club Owners
by Gmojos Bovily
Sep 06, 2010
The physical fitness devices of brand Weider shares its title with the surname of famous physique builder Joseph E. Weider who co-founded the IFBB, produced Mr. Nonetheless, the Weider fitness gear has no present connection with all the Weider busine...
Wellness Benefits of Tava Tea
by Hendra Pranajaya
Aug 23, 2010
Green teas has been proved to assist with losing weight, that is why most health experts recommend the regular intake of green teas. Quite a lot of teas brands have emerged in the market but few are actually healthy. Some advertise their products as ...
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