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A public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement is to market a product, a PSA is intended to benefit the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action. While advertisements related to public issues likely stretch back as far as advertising itself, the PSA in its current form was in many ways shaped by the Ad Council (initially called the War Advertising Council) during and after World War II. [1] The Ad Council made its mark by implementing on a massive scale the idea of using advertising to influence American society on a range of fronts. The first Ad Council campaigns focused on the country's needs during World War II. After the War, the Ad Council expanded its focus to address issues such as forest fires, blood donations and highway safety.[2] Over the following decades PSAs solidified into a major presence in U.S. TV and radio. For some years broadcast stations were required to air PSAs, in addition to meeting other requirements, as part of serving as a "public trustee." [3]
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