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A mission statement is a formal, short, written statement of the purpose of a company or organization. The mission statement should guide the actions of the organization, spell out its overall goal, provide a sense of direction, and guide decision-making. It provides "the framework or context within which the company's strategies are formulated."[1] Historically it is associated with Christian religious groups; indeed, for many years, a missionary was assumed to be a person on a specifically religious mission. The word "mission" dates from 1598, originally of Jesuits sending ("missio", Latin for "act of sending") members abroad[1]. Mission statements often contain the following According to Hill, the mission statement consists of 1. a statement containing the reason for using your product 2. a statement of some desired future state (vision) 3. a statement of the key values the organization is committed to 4. a statement of major goals The mission statement can be used to resolve differences between business stakeholders. Stakeholders include employees including managers and executives, stockholders, board of directors, customers, suppliers, distributors, creditors, governments (local, state, federal, etc.), unions, competitors, NGO's, and the general public. Stakeholders affect, and are affected by, the organization's strategies.
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Mission Statement Subcategories
Mission Statement Articles
The LYF Business Opportunity
by Tim Riley
Jul 15, 2010
LYF?s concept is described by the company as a ?Living Business,? offering a rare approach to direct and network marketing. Their main goal is not to get caught up in just providing a service to their reps and customers, but also provide top notch se...
Is Regeneca a Good Company - The Review
by Justin Hammonds
May 14, 2010
Taking a step to fight the signs of aging and aid in healing, comes Regeneca International Inc. Take a look at Regeneca's mission statement, "To provide products that fit the highest standard of conservation, and reduced carbon footprint, in addition...
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