Jusuru is a new network marketing company that offers a premium health juice that they assert is loaded with all kinds of health-affirming properties such as resveratol, essential fatty acids, phytonutrients, and amino acids. The product appears to be similar to many others on the market like Zrii, Limu, Mangosteen, and Zamu. It is priced in the same range of $40-50 per bottle and promises many similar health enhancements as do other wellness companies.
I could not find any data on the Jusuru website about the actual ingredients that are in the juice. One important factor to consider is if there are cheap fillers like grape or apple juice being used, which to me instantly signifies that the product is not worth the premium price being asked.
A lot of network marketing juice companies need to charge this much because that is the only way they can profit using the multi-tiered business model. It is OK to charge this much as long as the product is actually full of nothing but high quality, organic ingredients. If you are paying $45 for about 3 glasses of any liquid, wouldn?t you want it to be as pure and potent as possible?
The harsh reality is that most of these juices fall short. They are either not organic or they use cheap filllers. You just want to check with the company on this before you make a buying decision as a customer or associate.
The other issue I have with Jusuru is that the company is entering a marketplace that is totally saturated and highly competitive. In order to survive, they need to offer something that stand apart from established competitors in the nutritional industry?and I don?t see anything on their website that looks at all unique. Same comp plan, same product, same corporate replicated website (that is, by the way, highly ineffective from a marketing perspective).
Most associates that enter companies like this will be surprised by how hard it is to growow the business. I don?t want to sound pessimistic; this is just the way it is. In this recession, a $45 bottle of juice is what I would call a ?hard sell? to most working people. On top of this, it is challenging to grow an organization unless you really have a masterful understanding of online and off line marketing, prospecting, recruiting, and sponsoring.
With that said, there is definitely something to be said for getting in with a company that is very new to the industry. But the odds are stacked against you when it comes to marketing an opportunity like this.
If you are passionate about health and wellness and residual income, by all means look into the opportunity and compare the product to similar ones in the marketplace. Your passion for the product is NOT what will determine your success; your marketing expertise is. If your upline in Jusuru is really skilled when it comes to marketing and can train you on the most effective strategies to grow your business, then you have a large advantage. Unfortunately, this is rarely the case?and most new distributors are left to fend for themselves to figure out how to grow their MLM business.
To summarize, there are too many potential issues I have with Jusuru to give the company a raving recommendation and tell you to pursue it as a viable business opportunity. If you do it, I can?t emphasize enough that your success comes down to marketing. Keep this in mind, and your chances for success increase exponentially.
You can read my full Jusuru Review on my blog and also get a lot of free training to grow your network marketing business.
I also encourage you to check out the attraction marketing system I use to generate at least 20 leads per day for my home business.
Kevin Doherty is an online marketing coach and author who helps home-based entrepreneurs finally learn the right ways to market their opportunity.
